Mervyn Smith
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315 Richmond Road,
Ham, Kingston,
Surrey. KT2 5QU

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mail@mervynsmith.com
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VAT Number : 217221404
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Estate Agents and Valuers
Preparing your property for viewers
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You’ve instructed Mervyn Smith and the details are ready to go in the post and on the internet. You’re going to get some viewers very soon. How should you prepare your property to be seen at its best?
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Start by trying to imagine what it would be like to view your property for the first time. Lets start with what viewers might think as they approach the front door. Is the entrance as smart as it could be?
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Is the front door clean and freshly painted?
Does the door bell or entryphone work properly?
If you’ve got a front garden, is it tidy and is the grass cut?
Is the gate in good condition?
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You might think these are trivial questions but remember one of the oldest clichés in marketing yourself and your products –
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‘You never get a second chance to make a first impression!’
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Both you and we want to achieve the best price for your property. You can help yourself to achieve this without going to any expensive lengths. It will cost you nothing apart from your time and maybe some storage costs to simply declutter the property. Look carefully at the furniture in each room and consider coldly whether it really all has to be there? Could those side tables, paper racks, spare chairs be put away somewhere, - maybe in the loft, the shed or garage or maybe a friends house – its hopefully just for a few days or weeks. What about bric-a-brac and personal effects like pictures and ornaments, - could you thin them out? But don’t make the mistake of pushing everything into a wardrobe or cupboard, because some viewers just love opening doors. There’s nothing worse than a potential buyer looking in a cupboard and a load of junk falls on top of them!
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Try and think about your house or flat not as somewhere you’re living in, but as a show house you’re trying to sell or let. You wouldn’t try and sell a car without giving it a valet, so try and think the same about your most expensive asset, - your property. Go for everything that helps sell the property but which doesn’t cost too much -, a spring clean, a declutter, fresh coats of paint, clean windows and exterior paintwork. You might think about dressing the property a bit more, maybe wall mirrors in small rooms, new pots and plants in the garden, new blinds and little items in the kitchen and bathroom, - and you can take them with you when you leave! They shouldn’t really influence a buyer but they do. They add to the atmosphere and the overall impression. Little surface touches might give potential buyers the sense that the property in general is up to date and well maintained.
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If there are any obvious defects or blemishes you must repair or cover them. What would you think if you viewed a property and the paintwork was scuffed, there were cracks in the rendering, moss on the flat roof or lights that didn’t work? We suspect you wouldn’t be making a high offer. And don’t forget any outbuildings or sheds, they are still part of the viewers impression of whether a property has been looked after or not. The house might be immaculate but if the doors are hanging off the shed and the garage has broken windows, it might suggest the makeover is superficial.
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And when the property is on the market, keep up appearances all the time. Keep tidying away, make the beds, put the papers away and do the washing up, - its a pain, but it could make you a hundreds or thousands of pounds better off! When you’re marketing a property, just as when you’re selling clothes, cars or perfume, you’re partly selling a fantasy of a lifestyle. People often want to buy into that fantasy and you have to help the interested party to really believe in the dream of owning and living in your property.
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If you’ve got kids or pets, be thoughtful about they are handled during viewings because they can be a distraction. Some viewers might like your children or pets so much they don’t pay any attention to the finer points of the property. Other people may not like children and pets at all and might feel uncomfortable in their presence, especially if you’re not in the room. Some people can be very intimidated by pets that you think are adorable. The main thing is that viewers should feel comfortable and ideally –‘at home’
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If you’re in the property when we’re showing people round, or if you’re talking to the viewers yourself, don’t be too defensive or touchy. You might have to bite your lip sometimes because some viewers can come across as rather critical. But be careful, because some questions and observations, which might seem negative at first, might on the contrary be signals that the viewer is interested. For example if they’re worried they might not be able to fit in a particular item of furniture or they complain there’s no dishwasher, this might actually be a clue that they’re thinking in very specific terms about the everyday practicalities of living in this property.
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You might have to be on your best behavior for a while and keep your property looking tidy and welcoming for viewers, but hopefully it won’t be too long before we get an acceptable offer. Remember though that the buyers may want to come back, and their surveyors and valuers may later come to look at the property and they also need impressing. Although they are looking with a more dispassionate eye, they are more influenced than you might think by good surface presentation. For example, a mortgage valuer may only be in your property for a very short time and they will be responding partly to the overall look of the property. They too are considering its ‘saleability’ in deciding whether it’s an acceptable risk for the mortgage lender.
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Thinking of selling your property? ›
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